You could simply sign up today and within 5 minutes be able to send an ad to 100,000+ members. That is the ultimate form of online advertising! However, no one can possibly read email from 100,000 other people! So Safelist users end up deleting most of their mail with "junk" email accounts -- like free Hotmail or Yahoo Web-based.
Matter of fact, many of us delete or empty our mail boxes without reading the emails as soon as the boxes are full. Most safelist users never see “your” ads that are sent. No wonder most of you never make any money; because most safelist subscribers are not reading your ads.
As a result of this, many marketers argue that sending ads to safelists are a waste of time. This is no secret, we all have heard the argument that…
1) Nobody read safelist emails because the same people who post safelist ads and expect you to read their ads are the same ones that are busy deleting ads that are sent to them.
2) Most people post to safelists to try to “sell” their product. They are not trying to buy “your” product.
3)Your ad gets stale over a period of time because the same people are reading the ads.
Many marketers are of the opinion that safelists will go the way of the Free For All (FFA) sites. FFAs, at one time were an excellent free tool to get your ads out in front your market. However, over a period of time FFAs have become practically useless because no one will see your ad. No one visits FFA sites anymore.
There is a lot of talk that safelists are becoming just as obsolete as the FFA. I agree that safelists are not as effective as they once were. With all the problems with safelists, obsolescence will never be an issue because safelists may be the least expensive form of online advertising.
However, safelists are not useless if used PROPERLY.
“MOST OF US ARE SIMPLY USING SAFELISTS THE WRONG WAY”.
One mistake most people make is trying to sell directly with safelist ads. This is a big mistake.
It would be a mistake to try to sell products with your safelist ads because the response would be very low. You may get a few sales here and there, but that’s about it. Let’s learn this lesson now, "Don’t try to “sell” products from your safelist ads". I know this is hard not to do. I know you are asking? "Then what good are safelists if I can't advertise my goods?
The uses, limitations and 'rules' for using safelists are pretty much the same as traffic exchanges. Your goal shouldn't be to try to sell anything, it should be to build your list. To do this you need to:
- Create a really great headline that'll get your email opened in the first place
- Offer a valuable freebie that will require the recipient to opt-in, thus adding one more prospect to your list
- Provide invaluable information on how to improve their finances, business, health, etc.
You also need to automate your safelist posting efforts. It would take you all day to post ads to hundreds of safelists. So you would have to find a program such as the SUBBER that will automatically post ads to hundreds or
thousands of safelists.
You can get a list of the top 20 safelists from Traffichoopla, a service tests and evaluates and ranks the top safelists. Join this program FREE.
You can get this free report, the Safelist Marketers Survival Guide and get a list of free safelists as well as a list Auto Safelist submiters.
It may seem like a lot of work for little results, but safelists are free (mostly) and if you automate the submissions it's not really all that time consuming and the traffic you will get will be targeted.
Okay, that's today's traffic generation idea. Come back tomorrow for another one.
See you then,
Terry
